Political Campaign Optimization

Business Challenge

The client, a candidate for an important political position, seeks to use Hybrid Intelligence for micro-targeting by predicting voting preferences and the issues of importance to voters.

PRESAGE Solution

PRESAGE, in collaboration with its partner Elovon, has developed several AI models to predict and guide the campaign, optimizing the available resources.

These models have enabled the identification and profiling of voters with the highest probability of voting, as well as determining the issues that are most relevant to them.

Specifically, the following was achieved:

Benefits Obtained