Presage Research

Political Campaign Optimization

Business Challenge

The client, a candidate for an important political position, seeks to use Hybrid Intelligence for micro-targeting by predicting voting preferences and the issues of importance to voters.

PRESAGE Solution

PRESAGE, in collaboration with its partner Elovon, has developed several AI models to predict and guide the campaign, optimizing the available resources.

These models have enabled the identification and profiling of voters with the highest probability of voting, as well as determining the issues that are most relevant to them.

Specifically, the following was achieved:

• Predicting who would vote.
• Predicting who would vote for a specific candidate and for what reason.
• Identifying the most important issues for each voter.
• Determining the best way to approach each voter optimally.

Benefits Obtained

• Cost reduction by focusing investments only on interventions with a high probability of success.
• Increased campaign donations by predicting who is willing to donate.
• Improved utilization of campaign human resources, such as volunteers.