Strategic Investments on Country Portfolio for Multinational

Business Challenge

The challenge for our client, a Fortune 500 company, lies in how to manage their investments in two key areas of their global cell portfolio (countries). Currently, they face difficulties in establishing an effective connection between their global business and country-level operations, with the goal of maximizing growth and maintaining margin.

PRESAGE Solution

In collaboration with our partner Clarity, Presage has implemented a unique and personalized solution. Using a genetic algorithm based on strong financial relationships, we optimize investments in technical markets and promotions.

Working closely with our client, we have gained a deep understanding of their challenges and how they want to manage portfolio growth. Taking into account various constraints on variables, especially the minimum global margin required to achieve growth, we have delivered a tool that can individually optimize investments for any number of cells, each with its specific constraints, in relation to the overall objective.

Benefits obtained